How it works
- In the composer's media section, click "Generate with AI" and select Video.
- Describe the video and choose the format — horizontal (16:9) for a feed post, or vertical (9:16) for Stories and Reels.
- A fast generation returns directly in the composer, ready to select. A slower one hands off to the background — close the modal and keep working.
- For a background generation, you get an in-app notification the moment it's ready, and it's already sitting in your media library.
What's actually different here
- Background generation, not a spinner you have to wait out
A video that takes longer than a quick fast-path check doesn't block your composer — it keeps generating in the background while you write your next post.
- Notified the moment it's ready
Completion (or a failure) shows up as an in-app notification, with the finished video already in your media library — no need to keep the tab open or check back manually.
- Quota held, not lost, while it generates
A video still generating in the background shows as a held credit in your quota display — visible, not silently missing — and is only actually spent once the video is delivered.
- Never charged for a failure
If a generation fails or times out for any reason, your monthly allowance is refunded automatically. You're only ever charged for a video you actually got.
- Horizontal or vertical, matched to where you're posting
Generate in 16:9 for a standard feed post or 9:16 for Stories and Reels — pick the format for where the video is actually going.
- Straight into your media library
Every generated video is saved to your media library the moment it's ready, reusable on a future post without generating it again.
Example prompts
- "a slow pan across a busy souq at golden hour, warm tones", format: vertical
- Generates a Stories/Reels-format clip suited to a cultural or travel-brand post — this kind of atmospheric scene is exactly the sort of generation that may run long enough to hand off to the background.
- "a clean product spin on a white background, studio lighting", format: horizontal
- Generates a short, simple product-showcase clip for a feed post — typically fast enough to return directly in the composer.
- "a bold animated text reveal announcing a sale, red and black", format: vertical
- Generates an announcement-style clip formatted for Stories, ready to pair with a caption for a limited-time promotion.
Common questions
- What happens if my video takes a while to generate?
- If it doesn't finish within the fast, synchronous window, Postclay hands it off to a background job — you can close the generator and keep working. You get notified the moment it's actually ready.
- Am I charged for a video that's still generating?
- Your quota shows it as held while it's in progress — visible, not hidden — but the charge only becomes final once the video is delivered. A failure or timeout releases the hold entirely.
- What formats does video generation support?
- Horizontal (16:9), suited to a standard feed post, and vertical (9:16), suited to Stories and Reels.
- Is AI video generation included in every plan?
- It's available on paid plans, with its own monthly generation allowance separate from image and caption generation — video generation costs more per unit given the underlying compute, so its allowance is smaller than the image allowance on the same plan.